The Value of an Independent Insurance Broker

Involve a licensed independent insurance broker when you have questions about the best available plans and supplements for your loved one.

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Medicare, Medicare Advantage, and Medicare Supplements can be overwhelming and confusing. Perhaps even defeating. While Medicare.gov is a good tool for looking up what is available in your loved one’s area and comparing plans, oftentimes it’s not enough and you’re left with important unanswered questions.

Licensed independent insurance brokers

We recommend that if you or your loved one are new to Medicare or are interested in shopping Medicare plans, you contact a licensed independent insurance broker who specializes in these products for a discussion on all the options.

  • They work with you to narrow the plan choices and find the best fit.

  • They do not work to increase sales and membership of any one insurance provider.

  • The services of a licensed independent insurance broker are free to you.

Everything you need is all in one place

Helpful app simplifies family caregiving by combining your loved one’s insurance benefits and medical records into one user-friendly platform while enhancing your caregiving skills

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Brokers stay abreast of all Medicare coverage changes and can help your loved one understand what they can expect from their current plan in the coming year, as well as the benefits and drawbacks of switching plans. In many cases, they can work out how much your loved one may spend or save, down to the dollar.

Brokers can also connect you and your loved one with a variety of resources to help you with your decision-making, as well as how to get the most out of the plan selected.

Can I speak with a broker on my loved one's behalf?

If you have a power of attorney (POA) you can work with a broker on your loved one’s behalf and you completely represent your loved one. You can sign the Medicare-required Scope of Appointment and work with the broker to select and purchase a plan on your loved one’s behalf.

If you don’t have a POA, you can still sign a Scope of Appointment and talk with the broker about Medicare products, features, and pricing. You can use this to help your loved one, however, this cannot translate into a plan purchase for your loved one. To enroll, your loved one must sign a Scope of Appointment, select the plan, and make the plan purchase.

What do I need before contacting a broker?

Should my loved one change plans every year?

Your loved one may not benefit from changing their plan every year, though experts recommend at least shopping other plans during the Medicare open enrollment period every year because the odds of your loved one being in the most cost-effective and best-fit plan year over year are small.

Shopping is especially encouraged for Part D prescription drug plans. Many people may be surprised by their Part D increases in 2024, in particular.

Can I do all this without a broker?

Yes.

You and your loved one do not need a broker to shop plans, compare plans, or switch plans. A broker represents a smart and valuable resource to help elevate your awareness about what is available in your area and narrow down the choices according to your loved one’s preferences and budget, as well as provide context and education on things you may not know or anticipate.

To start comparing Medicare Advantage plans, visit Medicare.gov/plan-compare.

Some changes in 2024

RESOURCES

Medicare.gov

Scott Matthews, CEO and Co-Founder at Keen, personal communication, November 6, 2023.

No content in this app, regardless of date, should ever be used as a substitute for direct advice from a licensed insurance broker or other qualified plan-payer professional.

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About us

Helpful is an app to make caregiving easier. We integrate your loved one’s insurance benefits, medical records and caregiving guides into an immediate, accessible and user-friendly experience. Helpful supports your care needs by eliminating administrative tasks and providing technology to support your caregiving experience.

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