We're creating a company with purpose—one that helps people navigate the most challenging moments in their lives while ensuring that we, as a team, show up with the same care, integrity, and dedication we hope to provide to others. We named our company Helpful because we mean it. Helping isn’t a feature or a tagline—it’s our foundation. It’s in how we simplify healthcare, how we prioritize mental health, and how we bring both together to create something greater.
Our mission is to make care—both giving and receiving—easier, clearer, and more human. Our vision is a world where no one has to struggle alone, where support is seamless, and where people feel empowered to take control of their health and well-being. Our values? They’re the actions we take every day: listening deeply, solving thoughtfully, and always choosing to be Helpful.
Wes Donohoe
CEO & Co-Founder
People wake up every day and commit to helping their most loved person in the world. They make the time, they pay the money, they make the calls. They ignore and dismiss the burden, and end up feeling incomplete if they don't accomplish everything they set out to accomplish. I want to wake up every day and help these people; that’s why we founded Helpful.
Oleg Rocklin
CTO & Co-Founder
As an engineer at a healthcare start-up, I'm fueled by a passion for making a difference in people's lives. I wake up every day with a deep sense of purpose, committed to creating solutions that help loved ones. I believe in the power of technology to simplify complex challenges and alleviate burdens. At Helpful, we're dedicated to making a positive impact and helping people feel complete by accomplishing their goals.
Heather Denton
Chief Behavioral Health Officer
Caregiving is something we will all likely do at some point in our lifetime. However, in today's world caregiving can feel like a burden and we are often left feeling undervalued, underappreciated, and overwhelmed. I’m grateful to be part of a company that is working tirelessly to change this narrative. I am especially excited to support Helpful in expanding access to therapeutic services. By easing the logistical challenges of caregiving while simultaneously supporting the emotional challenges, my hope is that caregivers can feel valued and respected as a critical part of our society.
Andrii Maiskyi
Senior Engineer
As a front-end engineer, I witnessed caregiving's impact on my loved ones. I empathise with caregivers and their needs. With technology, I aim to create a platform that eases their tasks, enhances their well-being, and positively impacts their lives.
Michelle Helene
Lead Product Designer
I feel truly fortunate to join Helpful and collaborate with such an incredible team whose focus is on alleviating some of the challenges faced by caregivers. I hope that our combined efforts can have a positive impact on people who are sacrificing their time to care for their loved ones.
Alex Rogov
Senior Engineer
At Helpful, I empathize with the challenges caregivers face, and my focus is on developing software that eases their responsibilities. As a part of our experienced team, I strive to provide caregivers with a user-friendly platform that enhances their care experience. Together, we have the opportunity to make a positive difference in the lives of those who need it the most.
Isaac Samuelson
Director of Clinical Operations
Caregiving is a word we use to describe acts of love that so many of us see as a given when the most meaningful people in our lives need help with a health condition. Navigating the health care system can seem insurmountable, and the stakes are high when it comes to our most beloved's health. I am so excited to be a part of Helpful, a team dedicated to helping you navigate the seemingly impossible. I have the additional honor of serving a team of therapists who are ready to help guide you. You are not alone in this, and caring for yourself makes caring for another possible.
Ita Solis
Billing Manager
As the billing manager, I understand how overwhelming insurance policies can be. Navigating benefits and coverage is frustrating, which is why I find fulfilment in helping to simplify the process. I'm grateful to be part of a company committed to making our clients' experience seamless. Our goal is to let you focus on what matters while we handle the complexities. We're here to support you every step of the way.